Avon has been leading the way in the perfumery world longer than most other well known brands out there. With classics such as Timeless, Sweet Honesty and Far Away just to name a few...There have been so many new fragrances to choose from. Prima Noir being the newest in the Avon Fragrance Family. So how do you choose which fragrance is right for you? Fragrances are made of Top Notes, Mid Notes (Heart Notes) and Base notes. The top notes of a fragrance usually disappear within the first ten minutes of the fragrance. The heart notes within 30 minutes, whereas the base notes can last from 8-10 hours. This is depending on the quality of the fragrance and the concentration. These are the levels of concentration in a perfume. Parfum or extrait , in English known as perfume extract, pure perfume, or simply perfume: 15–40% ( IFRA : typical ~20%) aromatic compounds Esprit de Parfum (ESdP): 15–30% aromatic compounds, a seldom used strength concentration in between ...
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